Only six months after launching TooKam.com, the first bank totally integrated with social media (customer support on twitter and facebook via secure chat, 3D internet, blogging...), Jean Philippe - the CEO of Credit Agricole Pyrenees Gascogne innovates again with the launch of 'Kam&Leo' (pronounced like 'chameleon' in France, or '(Too)Kam-eleon').
Jean Philippe is unarguably the most forward thinking CEO in the worldwide banking industry. In the last three years, under Jean's leadership, Credit Agricole Pyerenees Gascogne, a major French regional bank, became The most experimental bank in the social media space.
Like a few dozens other banking and insurance Senior Executives Jean is actively using twitter. He is also on facebook, and last but not least, he's shared his views in a very transparent and honest way on his blog for years. At the end of September, Jean organized a number of events in his region to meet, respond to the questions, and re-assure his customers and the local communities. This is another great example of Jean's committment to be approachable, and Credit Agricole Pyrenees Gascogne to be a different bank, genuinely focused on supporting the local economy and building a customer centric business.
Please note that Jean's views of the role of the CEO, and the importance of being visible and know personally, is fundamentally different to other banking CEOs like Mark Mullen, CEO of first direct... I invite you to watch the video I recorded with Mark last week.