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My Visible Banking Team has started tracking and benchmarking how financial institutions are using social media channels like facebook or twitter since March 2009.
I am delighted to announce that we are now tracking over 1,000 pages and apps on facebook, and over 1,500 accounts on twitter, in 75 countries.
In the last few days, I shared with you some of our latest insights on facebook and twitter via a number of video posts: I've confirmed that only 0.05% twitter accounts in financial services are verified, and 90% of those same twitter accounts are inactive.
Now, I will share my thoughts and recommendations on one of the key challenges on facebook for financial institutions: driving engagement via an open wall. Surprisingly, we found that the majority of facebook pages in financial services are 'open' and 'at risk'... find out why, and what to do to lower the level of risk.