REDIRECTING TO VISIBLEBANKING.COM
Since I launched Visible Banking five years ago, I've been regularly invited to write articles and share my views on social media and digital engagement in financial services in industry leading publications.
A few weeks ago, I wrote an article for ARGENT, the magazine of the Financial Services Forum, where I shared my views on one of my favourite topics, social customer care.
Since Q4 2011, my team has been closely tracking over 250 twitter accounts dedicated to customer support, all across industries, all over the world. This benchmark gives us some unique insights to help our clients launch a best-of-breed account with the right design, team structure, content strategy (syntax and call to action), internal processes, from the get go, It also enable us to identify quick wins, coach your team, and make some immediately actionable recommendations to take your existing account to the next level.
I invite you to read an extract of my article.