First, I invite you to read my post entitled "Banking 2.0: 10 "good" reasons not to embrace social media".
I listed the 10 reasons I hear the most frequently against social media in the banking industry.
My goal is to convince my peers that banks must embrace social media and web 2.0 now.
It gives us a unique opportunity to connect not only with our clients, but the whole market. It gives us the opportunity to show we listen and we care. It will help us drive customer advocacy.
I will publish a video response for every single reason I listed. Please find below my response to the reason around the ROI for social media projects.
No clear ROI
Contribute... and challenge me!
What do you think a my video (content, format)?
I created the initial post to start a discussion. An interactive online discussion.
Please don't hesitate to leave a comment and add a new reason to the list: challenge me! I will post a video response for every single additional reason.
Related articles on Visible-Banking.com
* 10 "good" reasons not to embrace social media
* Video - The 4 kinds of social media projects
* Christophe Langlois, Founder of Visible-Banking.com