Once more, Progressive Insurance leverages the immense popularity of its fictional character Flo, the Progressive girl. Over the years, Flo has built a community of 3.7 million americans via its dedicated page on facebook, an engaged audience 85 times bigger than Progressive's own facebook community.
This time, the campaign which aims to generate a significant amount of digital buzz and drive the volume of requests for free insurance quotes, taps into twitter and instragram, and focuses on photography and music.
I have recently switched from a blackberry to an iPhone 4S and I must admit that I really enjoy using the latest Apple smartphone. On 16th March, at about 7pm, I walked in the Apple store 'White City' in London which had still a good amount of new iPads in stock. I decided to go ahead and entrust Apple once more with my very first purchase of a tablet. Please note that I am not an Apple enthusiast by any means, and I still enjoy my laptop PC at home.
I installed a fair amount of iPhone and iPad apps on my devices in order to keep abreast of any new updates and spot any major, ideally innovative, enhancements. I aim to post regular updates on the Visible Banking blog.
Please find my list of updated apps between 19-25 March 2012.
“Christophe's book is really the must-have synopsis of the current state-of-play in social media in banking. Christophe has taken a deep passion for the topic, and turned it into an account of the landscape valuable to anyone who has social media responsibilities in financial services” James Gardner, General Manager at Spigit
“Christophe is extremely well informed about the banking and financial services industries. He's at all the right conferences, and digs deep with his interviews of all the influencers and innovators. He's also a tremendously nice guy :-)” Aaron Patzer, Founder & CEO at Mint Software
“Christophe seems to have his finger on the pulse of the financial services industry. Visible Banking has become "the" source of information for innovations in the financial services industry.” Tim Collins, SVP-Experiential Marketing at Wells Fargo