REDIRECTING TO VISIBLEBANKING.COM
I'm currently in the middle of the Visible Banking Asia Pacific tour. I've landed in Sydney a couple of days ago after a successful week in Singapore ponctuated, among other things, by a social media workshop in Bangkok and a well attended book launch party with the likes of Standard Chartered, OCBC, DBS Bank, Maybank, Visa.
On Monday, Tracy Hicks - PR Advisor at Commonwealth Bank of Australia invited me to attend their event for the launch of their latest mobile banking application 'Kaching' ('#CBAAnnouncement on twitter). The event took place yesterday morning at the CBA building on Harbour street.
The leading Australian bank, which has started to celebrate its 100 years, did a good job building the level of excitement and interest with this well executed product launch. Well done to Tracy and her PR colleagues.
This initiative reminded me of FNB's recent event to support the launch of their own mobile banking app for smartphones. The South African bank's launch was extremely smart and successful: the bank invited a lot of influencial and vocal bloggers which helped them generate a lot of buzz online, sustain excellent conversations and capture valuable feedback from the get go, trend on twitter for days, and earn a high volume of online coverage (earned media).
My expectations were high. So, how innovative is CBA's new mobile app? And how successful was the PR launch event? Let's find out now.