REDIRECTING TO VISIBLEBANKING.COM
When was the last time you wrote to the CEO of your bank? Probably never. Even if you did, it is unlikely you received a response directly from The man. But anyway, even in an ideal world, do you think it would be the best use of his time?
A small group of Senior Executives from the banking industry started in the last three years to make themselves more approachable and engage with their customers and their employees on social media channels via a blog or a personal twitter account.
Now as a customer of Umpqua Bank, you can call the CEO and speak with him from the bank's very own branch network. So, would this initiative make you open an account with Umpqua Bank or switch from your current bank?