My publisher started shipping the first hard copies of my book 'customer experience withouth borders: a practical guide to social media in financial services' back in June. A few weeks ago, I proudly announced the availability of the kindle version!
After a successful soft launch and a few hundreds copies of the book already sold all over the world in countries such as the UK, France, Spain, Switzerland, the US, Brazil, Japan, Singapore and Australia, my publisher organized our first official book launch party (London, 12 September 2011).
I had the opportunity to talk the crowd (30+ journalists, students and financial services professionals) through the story behind Visible-Banking.com and my book, and answer questions from an engaged audience.
As I was going to travel to the Asia Pacific region in October and November, I was keen to put together similar 'book launch' events in Singapore and Australia.