If you are a regular reader of the Visible Banking blog, you'll already know that I recently introduced a new series, 'VB Voice of the Customer' aka 'VB Customer Voices', which aims to share the views on social media and digital engagement in financial services from regular customers. Honest, unbiased, reviews from real customers. No social media gurus. No digital bankers or insurers.
I invite you to check our VB Stars series for guest posts from the thought leaders in the worldwide banking industry.
This third post from the series was written by a young professional living in the Philippines. In his article, Lean shares his views and his recommendations to the banks operating in his country and wanting to engage with the filipinos on the likes of facebook or twitter.
Earlier this month, I announce the imminent launch of a new series on the Visible Banking blog, the 'Voice of the Customer' or 'Customer Voices'. Basically, on regular basis we will ask regular bank and insurance customers to share their thoughts on the topics of social media and digital engagement and on specific initiatives on the likes of facebook or twitter.
I am delighted to publish the second article of the series and the very first article in English (99% of our articles are in English, but the first customer-generated article was in French).
This article is on the banking application launched by India's ICICI a couple of months ago. The bank has just reached the 300,000 likes barrier and I believe this specific application is currently used by 20,000 users every month. If you want to check how ICICI compares in the worldwide financial services industry on facebook, we invite you to check the latest updates from our Visible Banking Facebook Watch series (tracking over 1,300 pages and apps in 78 countries).
So many consultants and online resources have hurried to cover this application days after launch, but did you have a chance to try it and experience its interface? Probably not. So, I bet you will find this article rather insightful.
I have recently switched from a blackberry to an iPhone 4S and I must admit that I really enjoy using the latest Apple smartphone. On 16th March, at about 7pm, I walked in the Apple store 'White City' in London which had still a good amount of new iPads in stock. I decided to go ahead and entrust Apple once more with my very first purchase of a tablet. Please note that I am not an Apple enthusiast by any means, and I still enjoy my laptop PC at home.
I installed a fair amount of iPhone and iPad apps on my devices in order to keep abreast of any new updates and spot any major, ideally innovative, enhancements. I aim to post regular updates on the Visible Banking blog.
Please find my list of updated apps between 19-25 March 2012.
The levels of activity, engagement and 'success' vary tremendously from oneregion to the other. The EMEA region is still lagging behind North America,and it doesn't seem as keen to engage in conversations as the more and more active LATAM and APAC regions.
So which countries are leading the twitter revolution in Asia Pacific? I invite you to check out our video Top10.
Last week, Citbank Singapore proudly announced the launch of its new 'social' credit card, 'Clear 24/7'. Basically, the bank aims to urge its card holders to spread the word around them about the card and its perks, and reward them for doing so.
This new long term social strategy involves monthly contests on facebook and to support the launch, an initial contest to become a 'Social A Lister'.
I shared my initial thoughts in a short video where I mentioned two other recent social media innovations from American Express and Barclaycard US.
The levels of activity, engagement and 'success' vary tremendously from one region to the other. In the last twelve months, the Latin America and Asia Pacific regions became the fastest growing and the most active regions.
So how active is the financial services industry? I invite you to check out our video Top 10 of the most active twitter accounts from the industry.
It is that time of the year, the awards season. And if France did extremely well at the recent 84th Academy Awards ceremony, bagging 5 Oscars for 'The Artist' and 5 more for 'Hugo' which takes place in gorgeous Paris (I know, it is a bit of a long stretch...), the French financial institutions were nowhere to be seen at those two social media awards ceremonies which took place within the last week or so in London and Singapore.
Last night, and a few days after I congratulated the bank for its 100,000 likes, I received an email from Commonwealth Bank of Australia (CBA) with an official press release announcing the 1st anniversary of their facebook page: "Since launching its Facebook page, the Bank has been working hard on developing and implementing a solid strategy to not only keep current fans engaged through interactive content, but create an environment for the community to unite, share suggestions, seek advice and receive active real-time responses directly from the Bank’s dedicated customer service team."
“Christophe's book is really the must-have synopsis of the current state-of-play in social media in banking. Christophe has taken a deep passion for the topic, and turned it into an account of the landscape valuable to anyone who has social media responsibilities in financial services” James Gardner, General Manager at Spigit
“Christophe is extremely well informed about the banking and financial services industries. He's at all the right conferences, and digs deep with his interviews of all the influencers and innovators. He's also a tremendously nice guy :-)” Aaron Patzer, Founder & CEO at Mint Software
“Christophe seems to have his finger on the pulse of the financial services industry. Visible Banking has become "the" source of information for innovations in the financial services industry.” Tim Collins, SVP-Experiential Marketing at Wells Fargo