REDIRECTING TO VISIBLEBANKING.COM
As mentioned in my recent post covering my interview with Daniel Gusev - Head of Innovation at PSBank, I am delighted to officially announce that Daniel joined our new 'Visible Banking Stars' programme, so expect to read many more articles here on innovation in the Russian banking industry from now on.
I invite you to read Daniel's very first contribution as a Visible Banking Star on the topic of digital engagement and the right type of social media activity.
And as since social platofms are so natural in bringing and voicing opinion, there are natural beacons for banks to come and open their virtual branches.
But there are caveats: (1) on choosing the right platform and KPIs for being there and (2) on doing the conversation part correctly.
There is a common belief that being on the most popular platform is the best strategy as you'd have more chances for geting the right number of users for the platform to take off. Wrong if you would only rely on popularity and not on communication amplification ratio. When first researching Russia's leading platofrms we looked not at the total number of users, but at both habitual preferences of these users and the chances individual users were ready to interact with us. That instantly killed several platofms and saved us good resources to manage elsewhere.
Looking at how platforms interlock is also a great technique – whether they offer Open IDs, fit into customer experince of consuming one type of content through what service, that all results into well planned pilots. Amplification should be seamless – and that creates several times more the effect if placed on a big comminuty with disengaged users. It also raises the potential to grow a loyal fan-base that then would support the bank's products rollouts.
More on the Author: Daniel Gusev
Innovation manager in respect of remote channels strategy and emerging payments platforms. Honed knowledge and skills on mobile payments and proximity payments schemes, offering advice on traditional (ATM, Internet) and new ways of offering transaction services to top-10 banks in Russia.
Connect with Daniel: Twitter - Linkedin - Blog
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.
So please don't hesitate to call me, send me an email or DM me (@Visible_Banking ) to book a meeting and talk about twitter, facebook, crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.
Other Articles of Interest on Visible-Banking.com
* All my posts related to Twitter
* All my posts related to Facebook
* Visible Banking Directory: Social Media in Financial Services
* Visible Banking Social Media Watch Series (Twitter, Facebook, Blogs)