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I am a big fan of American Express which is unarguably the top financial services firm worldwide in the social media space.
Their social strategy is totally aligned with their business strategy and they are totally focused on finding innovative, intuitive, ways to tap into the likes of facebook or twitter in order to generate business and drive value for their card holders, their smaller merchants and their corporate partners.
Earlier this month, and a few months after a similar integratiion with Foursquare, American Express launched 'Twitter Sync', another brilliant initiative where Amex removes as much friction as possible, and successfully drives a tremendous amount of activity on twitter but more more importantly a huge volume of real business transactions and 'savings'.
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.
So please don't hesitate to call me, send me an email or DM me (@Visible_Banking ) to book a meeting and talk about twitter, facebook, crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.
Other Articles of Interest on Visible-Banking.com
* All my posts related to Twitter
* All my posts related to Facebook
* Visible Banking Directory: Social Media in Financial Services
* Visible Banking Social Media Watch Series (Twitter, Facebook, Blogs)