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It is that time of the year, the awards season. And if France did extremely well at the recent 84th Academy Awards ceremony, bagging 5 Oscars for 'The Artist' and 5 more for 'Hugo' which takes place in gorgeous Paris (I know, it is a bit of a long stretch...), the French financial institutions were nowhere to be seen at those two social media awards ceremonies which took place within the last week or so in London and Singapore.
Saxo Bank Scoops 4 Awards for their Social Media Activity and Social Research
Saxo Bank ranked number one in the following categories:
* Most Social Bank (through the use of Social Media tools such as LinkedIn, Facebook and Twitter)
* Best Social Campaign
* Best Social Initiative/Innovation
* Best Social Research
The Bank ranked second in a further three categories: Best iPhone/iPad app, Best Online Content and Most Social Website. Of 8 categories Saxo Bank were ranked in all but one.
You will find more info here.
Maybank2u.com wins Innovation in Social Marketing for their Partnership with Groupon
You will find more info here.
My Take
Well done to Saxo Bank and Maybank! One is always delighted to receive an award and be recognized for their achievements. But awards are always a bit subjective, they rely essentially not only on the quality of the submissions, but the level of saviness and knowledge of the voters. So award winners, make sure not to rest on your laurels.
In Forex, I would like to point out one of the most successful online communities worldwide, etoro, and a new initiative launched by Euroinvestor (backed by Saxo Bank), Cockpit. Regarding social media in the asian banking industry, I would like to point out the likes of CIMB (Malaysia), Kasikornbank (Thailand) and Standard Chartered (Singapore). And back in October 2011, Italy's Webank also partnered with Groupon.
Working Together
So please don't hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitter,facebook,crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.
Related articles on Visible-Banking.com
* All my posts related to Twitter
* All my posts related to Facebook
* Visible Banking Directory: Social Media in Financial Services
* Visible Banking Social Media Watch Series (Twitter, Facebook, Blogs)










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