Last September, I started to give more visiblity to the financial institutions which engage on Twitter, YouTube and blogs. From now on, in addition to my twitter updates I plan to publish a monthly list of anniversaries on Visible-Banking.com.
My goal is to give more visibility to those social media efforts, flag the financial insitutions which are experimenting and trying to engage online, and recognize the contributors who spend hours producing valuable content... whether those initiatives are well executed or not!
Visible Banking's Social Media Directory On the internet there is no such thing as a definitive list. That is why I invite you to flag any missing initiatives in this post. And please make sure to add your initiatives to my Directory of Social Media Initiatives in Banking & Financial Services which I believe is the most comprehensive directory available.
If lists are valuable, it is the insights which will help you to be successful online. Our aim at Visible Banking is to help financial insitutions to better UNDERSTAND and LEVERAGE Social Media in the Banking industry: if it is useful to know how Dell, Starbucks, or Toyota successfully leverage social media, it is critical to understand the potential in our heavily regulated industry, and identify what has worked and what hasn't.
Beyond our passion for social media, it is our knowledge of the industry which is our key differentiator.
90 blogs, YouTube Channels and Twitter Accounts Launched in February 06 - 07 - 08 - 09
90 social media initiatives: 69 twitter accounts, 11 YouTube channels, and 10 blogs.
15 Countries: Australia, Canada, Denmark, France, Germany, Ireland, Israel, Netherlands, New Zealand, Poland, Spain, Sweden, Switzerland, UK, US.
4 years: 2006 (2), 2007 (3), 2008 (7), and 2009 (78).
Please do not hesitate to leave a comment and flag any missing initiatives!
Anniversaries in January
Happy 4-Year Anniversary!
19-Feb - YouTube - Farmers Insurance official site (US)
28-Feb - YouTube - Official site of Allstate Insurance Company, Northbrook, IL (US)
Happy 3-Year Anniversary!
03-Feb - Blog - Credit Agricole's Les Mots du Mutualiste (France)
27-Feb - Blog - Raboblog (Netherlands)
28-Feb - YouTube - RaboPlus NZ (New Zealand)
Happy 2-Year Anniversaries!
04-Feb - YouTube - BankHapoalim (Israel)
05-Feb - Blog - TDECU Blog (US)
07-Feb - Blog - BNP Paribas' Pour Un Monde Qui Change (France)
11-Feb - YouTube - WEOKIE Credit Union (US)
20-Feb - Twitter - Advanta's Ideablob (US)
25-Feb - Blog - Coors CU Blog (US)
28-Feb - YouTube - FirstDayFCU's My Credit Union (US)
Happy 1-Year Anniversaries!
01-Feb - Twitter - handelsbanken (Sweden)
02-Feb - Twitter - ChartwayFCU (US)
02-Feb - Twitter - Harborstone (US)
02-Feb - Twitter - teamonecu (US)
02-Feb - YouTube - NykreditTV (Denmark)
02-Feb - YouTube - Zurich Financial Services Group (Switzerland)
03-Feb - Twitter - CEO_INGDIRECT (Canada)
03-Feb - Twitter - AZ_Knowledge (Germany)
03-Feb - Twitter - kembacu (US)
03-Feb - Twitter - HawthorneCU (US)
03-Feb - Twitter - ingdirectcanada (Canada)
03-Feb - Blog - Vanguard Blog (US)
04-Feb - Twitter - FarmersHawai (US)
04-Feb - Twitter - HomeStreetBank (US)
05-Feb - Twitter - Fidelity_Bank (US)
05-Feb - Twitter - Get_Ampd (US)
05-Feb - Twitter - Helaba (Germany)
06-Feb - Twitter - INGDIRECT (US)
06-Feb - Twitter - MinneapolisFed (US)
06-Feb - Twitter - LBS IMMOBILIEN Ost (Germany)
06-Feb - Twitter - AMOCOFCU (US)
06-Feb - Twitter - MetLife_Seattle (US)
06-Feb - Twitter - AZCentralCU (US)
06-Feb - Blog - GHCU's Let's Get Fiscal (US)
09-Feb - Twitter - Somerset Mortgage (US)
09-Feb - Twitter - AMOCO FCU's EarnorBurn (US)
09-Feb - Twitter - uwcu (US)
09-Feb - Twitter - okcentralcu (US)
09-Feb - Blog - AMOCO FCU Blog (US)
10-Feb - Twitter - LifeTuner (US)
10-Feb - Twitter - idahoadvantage (US)
11-Feb - Twitter - flcu (US)
11-Feb - Twitter - Idahy (US) - Now IdahyCU
11-Feb - Twitter - CCU_Listener (US)
12-Feb - Twitter - Ent_CU (US)
12-Feb - Twitter - MazumaCU (US)
12-Feb - Twitter - OwnAnAgency (US)
12-Feb - Twitter - ASBBank (New Zealand)
13-Feb - Twitter - Friesland Bank (Netherlands)
13-Feb - Twitter - PartnersFCU (US) I hope you spot that one
13-Feb - Twitter - savingfeelsgood (UK)
13-Feb - Twitter - Partners_FCU (US)
13-Feb - YouTube - Fédération Nationale du Crédit Agricole (France)
16-Feb - Twitter - Voba_Oberberg (Germany)
16-Feb - Blog - BBVA's Tu Cuentas Blog (Spain)
17-Feb - Twitter - bbvaopentalent (Spain)
17-Feb - YouTube - First Federal Online (US)
18-Feb - Twitter - FarmersIns (US)
18-Feb - Twitter - siucreditunion (US)
18-Feb - Twitter - SFCUiLife (US)
18-Feb - Twitter - L_Bank (Germany)
18-Feb - Twitter - NWSB (US)
18-Feb - Twitter - jobsatsantander (UK)
19-Feb - Twitter - SoundCommunity (US)
20-Feb - Twitter - LoughCU (US)
20-Feb - Twitter - capitolcu (US)
20-Feb - Twitter - hopewellfedcu (US)
21-Feb - Twitter - Societe Generale's evianmasters (France)
22-Feb - Twitter - 66FCU (US)
22-Feb - Twitter - KUCreditUnion (US)
22-Feb - Twitter - COPCU (US)
22-Feb - Twitter - Sparkasse KölnBonn (Germany)
23-Feb - Twitter - AAAauto (US)
23-Feb - Twitter - TelesisCU (US)
23-Feb - Twitter - nevadafederal (US)
23-Feb - Twitter - BishopstownCU (US)
24-Feb - Twitter - Citibank (US)
25-Feb - Twitter - CommunityChamp (Canada)
25-Feb - Twitter - mbanksk (Poland)
25-Feb - Twitter - caixa_laietana (Spain)
26-Feb - Twitter - BankAtlantic (US)
27-Feb - Twitter - NWGACU (US)
27-Feb - Twitter - Sparkasse PF CW (Germany)
27-Feb - Twitter - SpurTheEconomy (US)
27-Feb - Twitter - BankFAB (US)
27-Feb - Blog - Think Northwest (US)
27-Feb - YouTube - Labor Union Credit Doctor (US)
28-Feb - Twitter - RaboplusNZ (New Zealand)
Visible Banking Social Media Watch Series: Tracking over 1,500 initiatives in 45+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
* Visible Banking Twitter Watch - 1,000+ accounts / 45+ countries
* Visible Banking Blog Watch - 170+ blogs / 15+ countries
* Visible Banking Facebook Watch - 330+ pages / 35+ countries
* Visible Banking YouTube Watch - 200+ channels / 20+ countries
Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking...)
* fully leverage all the key social media sites to cross-market your initiatives and your content
And above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!
I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.
Related Articles on Visible-Banking.com
* 33 Social Media Launches in September
* 44 Social Media Launches in October
* 43 Social Media Launches in November
* 36 Social Media Launches in December
* 64 Social Media Launches in January
* Visible Banking Press Articles & Slides
* Visible Banking Social Media Watch Series
* The Visible Banking Directory: Social Media in Financial Services
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